Google Ads vs. Organic Growth
Here’s what it really costs to try and match our results using paid ads. Our system is the smarter, more cost-effective bet.
The Real Cost of Google Ads in Local Services
Paid advertising costs soar quickly, often delivering low-intent traffic unless your budget is massive.
CPC Reality Check
Average Cost Per Click (CPC) in local service industries range from $6.55 on average to over $11.13 in competitive categories like roofing.
(Source: WordStream & Industry Data)
Absolute Minimum Traffic Cost
We target a minimum par-level of 40–60 users/month, which you can expect just from having a listing. To buy this minimum traffic with ads, you spend:
- 40 clicks = $262/month
- 60 clicks = $393/month
Google’s Minimum Budget
Google itself recommends a minimum daily budget of $100–$200/day ($3,000–$6,000 monthly) just to allow its algorithm to “learn” and deliver effective results.
(Source: Google Ads Help)
Traffic Comparison: Our $199 System vs. Paid Ads
Compare the bottom line: your total cost for the exact same volume of local, high-intent traffic.
| Model | Monthly Spend | Estimated Users (Clicks) | Avg Cost Per User |
|---|---|---|---|
| Google Ads (CPC $6.55) | $262–$393 | 40–60 | $6.55 |
| Google Ads (CPC $11.13) | $445–$668 | 40–60 | $11.13 |
| Our Organic System (Min. Par Traffic) | $199 | 40–60+ | $3.31–$4.98 |
Monthly Click Projections at $100/day Budget
At a $100 daily budget, you’re still only getting ~9 to ~15 clicks per day, translating to 270–450 clicks/month, but at a minimum monthly spend of $3,000.
The Bottom Line: Why Our $199 Offer Wins
Zero Ad Waste
No campaigns to manage. No risk of bad leads, irrelevant clicks, or “bot/fraud” activity, as our proprietary filters exclude suspicious traffic.
Higher Trust & Authority
A Google study found that the majority of users trust organic results significantly more than paid ads, resulting in a higher click-through rate for non-paid listings.
Superior User Intent
Our traffic is composed of users organically searching for your services—they aren’t being distracted by an ad at the top of their feed.
The Smarter Bet
Yes, Google Ads can work—if you’re spending $3,000+ monthly and know how to optimize like a pro.
Or, you can spend $199/month and get the same traffic volume (or better), with:
No guesswork. No setup. No wasted ad dollars.
Ready to Start Getting High-Intent Traffic?
Stop paying more than you have to for clicks. Switch to a proven organic growth model.